Driving Innovation: How Birchills Automotive’s collaboration with Cheesman Products Creates the Perfect Synergy

In an era where innovation is more important than ever, Birchills Automotive’s recent Collaboration with Cheesman Products emerges as a strategic move that elevates both companies to new heights.

This partnership not only enhances Birchills’ technological capabilities but also creates an exciting synergy that could reshape the automotive landscape. With Cheesman’s renowned expertise in tube manipulation, the collaboration is poised to unlock a new realm of innovation and efficiency in automotive manufacturing.

Introducing Cheesman Products: The Tube Manipulation Specialists

Cheesman Products has established itself as a specialist in tube manipulation, a niche critical to the automotive industry.

Their concentrated expertise in several key areas—including mandrel tube bending, tube fabrication and welding, tube end forming, and the use of cutting-edge inspection technology like CMM (Coordinate Measuring Machine)—positions them as a leader in this domain.

This collaboration allows Birchills and Cheesman to benefit from each other’s unique skill sets. The infusion of Cheesman’s technology demonstrates Birchills’ commitment to innovation, quality, and strategic growth.

Why the Collaboration Makes Sense

Shared Industry Space: Birchills Automotive, already a leader in the automotive sector, and Cheesman Products, with its specialised focus, operate within the same industry. This creates a seamless pathway for integration. These new connections foster opportunities for collaborative projects, joint ventures, and a more comprehensive understanding of market demands.

Specialised Expertise in Tube Bending: The concentrated expertise Cheesman offers in tube manipulation brings additional value to Birchills’ operations. Cheesman have many key capabilities and combining this with the skills at Birchills, can create excellent things. Cheesman Products bend tubes over a wide range of diameters and bend radii.

Their expertise covers mandrel bending, 1D bending and 4” diameter tube bending, tube fabrication and welding and tube end forming. Investment in bend tooling is an on-going, continual process allowing the perfect tube form to be chosen for the required end result.

A dive into tube bending

Mandrel Tube Bending: This technique allows us to produce complex shapes and designs with precision and consistency. By incorporating mandrel bending technology, Birchills can enhance its product range, catering to a growing demand for custom-shaped tubing in automotive applications.

Mandrel bending is an advanced method of rotary draw bending. This innovative technique is designed to prevent various forms of damage that can occur during bending, such as distortion, collapsing, rippling, and flattening, allowing greater control over the tube’s shape. It is particularly advantageous for complex projects that require tight and large radius bends, multiple radii, and a high degree of accuracy.

Tube Fabrication and Welding: The ability to fabricate and weld tube can significantly enhance manufacturing efficiency. Incorporating these capabilities enables Birchills to streamline its production processes, reduce lead times, and ultimately lower costs. It allows the business to access more industries and meet even more technical requirements of an ever changing market.

Tube End Forming: This process is crucial for creating various end shapes needed for pipe connections, ensuring that components fit seamlessly together. Such functionality is essential for today’s complex assemblies, making this capability a valuable addition to Birchills’ offerings.

CMM (Coordinate Measuring Machine): With Cheesman’s expertise, brings high level technology and advanced precision measurement systems. The incorporation of CMM technology not only boosts confidence in product reliability but also enhances compliance with industry standards—something that is critical to maintaining a competitive edge in the automotive market. We can check the accuracy of our products before signed off.

The Synergy: Uniting Strengths for a Brighter Future

The synergy created by Birchills Automotive’s Collaboration with Cheesman Products is compelling. By uniting their strengths, both companies can focus on innovation and improving operational efficiencies.

Innovative Product Development: The collaborative effort will lead to enhanced product development processes, with Birchills now able to utilise Cheesman’s insights and technologies to create new solutions that meet the demands of modern automotive design as well as many other industries. Cheesman Products comes with a well-regarded reputation.

Streamlined Operations: With the integration of Cheesman’s manufacturing techniques into Birchills’ existing frameworks, the potential for operational efficiencies is vast. The shared expertise means that the two companies can work together to refine processes, reduce waste, and minimise costs while maintaining high standards of quality and working towards sustainable engineering.

Improved Market Competitiveness: In a rapidly evolving automotive landscape, brands that can adapt and innovate are the ones that thrive. The combined capabilities of Birchills and Cheesman position them as formidable players in the industry. The newly acquired technologies not only enhance existing products but also give them the flexibility to respond faster to market changes and consumer preferences.